Playforever

Our story began when Founder Julian Meagher was just eleven years old. Riding his bike around local underground car parks, searching for tucked-away supercars and peeking under dust covers to marvel at their sleek forms and shiny badges, this early fascination with the beauty and magic of classic vehicles sparked a lifelong ambition to create a collection of timeless heirloom toys: A collection that would delight and captivate generations to come, children and grown ups alike. 

Today, the Playforever brand is sold in over 20 countries worldwide. Drawing inspiration from iconic racing cars and racing planes from the 1920s, as well as classic 1960s New York, combined with decades of researching and studying technical car design and automotive styling, our collection of Midis, Minis and Mavericks is an eclectic mix of art, fashion, traditional design and modernism. 

We believe in authentic design and a flawless finish. Our manufacturing partners understand and share our ethos that beautiful products are born from the finest materials. We use child-friendly, soft-roll rubber wheels and long-lasting, UV-resistant paint finish. We never compromise on detail or quality. All of our products are safety-tested to the highest international standards. 

We are Playforever. Creators and connoisseurs of art toys that are built to last a lifetime.